Apple sure knows how to shake things up in any industry they would decide to enter...
Even if they were not the first to do something they end up having the rest of the companies following every Apple move and ending up playing catch and "me too".
It's as if companies were having a comfy rest in their hammocks (comfy rest as in forgetting to innovate) and suddenly, Apple sneaks up from behind with a megaphone and yells WAKE UP BIATCH!!!!!!!!!!!!!!
Here's a list of examples...
Mobile phone industry:
The iPhone has everyone rethinking their models and their software strategy, Nokia giving away their secret sauce in hopes of having developers make applications for their hardware.
Google et. al. developing Android... does this have anything to do with a certain App Store?
Music and TV shows distribution industry:
iTunes... in the US they now sell more music than Wal Mart need I say more? as the French say: Même pas la peine...
Movie rental industry:
Eh... that one's just taking off but you know what's going to happen.
Film/TV editing and post production:
As we've seen it, Apple's been eating Avid's lunch non-stop with Final Cut Pro, heck, Avid even abandoned the National Broadcasters Association convention in Las Vegas this spring, saying it's too expensive and they need more alone time to rethink their marketing strategy... now Avid's thinking perhaps their solutions might be a tinny bit overpriced and poorly targeted.
Been selling like hot cakes, come on you've read the news.
Ok I'm bored citing the other industries let's go to our niche: music production and post production.
Well, now at Steinberg they're slicing prices and they're not alone, and I'm sure it's a consequence of what Apple did to this industry which is... irreversible damage, or what I would call the "Final Cut Studio trick" and it goes like this:
1. Take all of your applications for music and audio editing and sell them in a single package
2. Stop dreaming that you can make money by selling them separately
3. Remember you're mostly targeting music producers (i.e. musicians) who have tiny, tiny pockets
4. Watch your market share grow...
Since Logic Studio came out, Cakewalk is the only company that has bunddled up software in a whole package. The other companies are maybe, just shy (I really do not think they are greedy) and don't want to cut prices that fast and bundle say, a Wavelab with a Cubase and sell both for the price of one... but that shall eventually happen.
Let's compare what's out there up to this date shall we?
We'll sum it up with a table, please comment if you see any mistakes on the table and I will update/correct them.
Click on the image below