Eddie Kramer, Waves and Logic Studio

Eddie Kramer, the legendary recording engineer is on tour with Waves and Logic studio in North America.

Who is Eddie Kramer?
Someone who understands that audio is an art form, someone who worked with Jimmie Hendrix, Peter Frampton... Led Zeppelin... Erick Clapton...
If you read his complete production credits you will get a heart attack.

I knew about Eddie in the best of ways: listening to a recording, not knowing who it was and asking "WHO IS THAT, WOW!!!"
For the first time I was not asking about the artist but the audio engineer.

I was a very young lad learning to play the guitar (which I never did properly) and it was this song:

Discover Peter Frampton!

It totally blew my mind.
If you love music I'm sure this has happened to you at least once in your life; you hear a song or recording and you begin to wonder how... how did they record such a pristine yet powerful sound, how did they blend the instruments together in a perfect mix, what kind of technical prowess, witchcraft, alchemy, or science was it necessary to achieve such work of art?

Eddie Kramer is one of the greatest (if not the greatest) recording engineers in history.
Yet he is humble enough to share his great knowledge with the newer generations, he is not someone to keep his recipes secret.

In the past every time I read about Eddie in articles in magazines such as Keyboard or Sound on Sound he was always addressing a group of students or giving a recording masterclass and blasting MP3 and expressing his dissatisfaction with some aspects of digital sound.

Contrary to what you may believe he's not an enemy of digital sound he's just not been a great fan of it. He is rather an advocate of using what you have and mixing analog with digital.

Here's a great video from 1996, where he talks about digital vs. analog, further on another video where he reacts to Waves plugin technology.



On a recent video E. Kramer seems satisfied the way things are going for DAWs, specifically in this case, Waves plugins, watch:



If a man who has been on this business since Woodstock mixed Jimmy Hendrix and The Beatles says he knows analog sound you might as well damn believe him.

Congratulations Waves and thank you for choosing Logic Studio as your running mate. I mean, come on, for some reason you chose Logic Studio and not someone else right? (growing market share of Macs and Logic Studio maybe?).

Perhaps someone has brought some good marketing sense to your scary company. Now if you did the same with your pricing strategy you'd be golden.
Yes, your plugins are sexy technological wonders but with the price of some of your bundles I could buy 2 Mac Pros.

You really don't want to go the Avid way now do you? I mean ignoring that for every established recording studio you target there are a 1,000 more home recordists with tiny pockets. Unless of course that story of studios closing is old news and the trend has reversed...

Affordable prices for great software is nothing bad.

I mean it congrats Apple and Waves for getting Eddie Kramer, a great man, one of the greatest analog audio engineers in the whole wide world and perhaps the most notorious digital audio skeptic to promote you.